PettiObjective
Free to Be as Petti as You Wanna Be!
PettiObjective began with a simple problem: Jae could not find what she was looking for.In 2016, as she began incorporating vegan choices into more areas of her life, she found it difficult to locate hair and body products that reflected what mattered to her. She wanted products made with thoughtfully selected, plant-based ingredients that could deeply moisturize her hair and skin while aligning with her growing commitment to cruelty-free and more conscious living.
Her mother's advice offered a familiar solution: "If you can't find what you need, that means you need to create it."
So Jae did.
She began researching ingredients, formulations, sourcing practices, and the properties of the oils and other materials she wanted to use. The first PettiObjective product was its signature Hair & Body Oil. Over time, experimentation, patience, and plenty of trial and error turned that single formulation into a growing collection of self-care products. One by one, Jae began replacing products she once purchased with products she had learned to create herself.
What began as a personal search eventually became PettiObjective.
Today, PettiObjective remains rooted in the same intention that inspired its beginning: creating thoughtfully made self-care products while encouraging people to embrace themselves freely and fully. Products are made to order with attention and care, reflecting the spirit behind the PettiObjective motto:
Free to Be as Petti as You Wanna Be!
At the heart of PettiObjective are three values: Self-Love, Spirituality, and Holistic Living. Together, they reflect a belief that caring for ourselves can extend beyond what we put on our bodies. Self-love asks us to value ourselves. Spirituality invites connection to something deeper than ourselves. Holistic living asks us to consider the relationship between our well-being, our choices, other people, and the world we share.
As Jae writes:
“Living whole is comprehending and connecting to the fact that we all are one. Living this truth allows us to nurture the nature that nourishes us.” ~Jae L.
Thoughtful Ingredients. Conscious Choices.
PettiObjective uses ingredients sourced from around the world, with attention to quality and responsible sourcing. Packaging choices also reflect an effort to reduce unnecessary waste. Glass is used whenever practical because it can be reused or recycled, while select products intended for use in the shower are packaged in recycled PET plastic for safety.
Customers are encouraged to reuse or recycle PettiObjective packaging whenever possible.
